I Went to a Guntry Club

My latest on my Forbes blog: "Welcome to the Guntry Club, Where There's a Boardroom and a Shooting Range."

The Alamo is one of three firearms stores and gun ranges (two in Florida, one in Kentucky) owned by Robert Marcum’s Lotus Gunworks. What he’s selling at The Alamo: Gun Culture 2.0. Once upon a time, Gun Culture 1.0 was about shooting ducks with your dad. Today, a new generation of firearm owners is more diverse than homogeneous, more interested in self-defense than hunting deer, more likely to be a tattooed urban-dweller than an “Elmer Fudd.” As Creighton sees it, we’re living in an era focused on “personal empowerment,” and guns are one way people are choosing to empower themselves. Think: the Apple store — with bullets. For Gun Owners 2.0, “It’s no longer about food,” he says. “It’s about protecting what matters to me.”

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