Porn Rules The World In This Provocative New Art Installation

This article was originally published on Forbes.com on August 7, 2018.

It's a pity that I can't share photos here of the best part of Pornhub Nation, an art installation created by artists Maggie West and Ryder Ripps and underwritten by Pornhub, a massive adult video streaming site. The immersive experience sprawls across a series of dark rooms in Union, a nightclub in central Los Angeles, but the most interesting portion can be found in a small and intimate room at the top of a flight of stairs. There, a visitor can wander around and peer through the glass at a series of what look like plants from some oversexed nature of the future. From the leaves grow large adult toys in the shapes of phalluses. The effect is terrarium like, and the mood, to use West's word, is "ethereal." The pieces are artfully painted and luminous in the blacklight. Who knew that something so lovely could be found on a Wednesday morning in a near-empty club where the art has been funded not by the National Endowment for the Arts, but by a company devoted to profits and which delivers graphic content to the masses?

The 3,000-square-foot, tongue-in-cheek conceit of the art show is that you have been transported to the year 2069. Apparently, a group has fled the ... country? the planet? for somewhere else, maybe an island, maybe something that looks like the moon, in order to live a more sexually free existence, one that is controlled by an adult company. In the press materials for the show, Pornhub claims "90 million daily visitors," and its vice president, Corey Price, ventures: "Considering the exponential rate at which we are growing, maybe it wouldn't be totally out of the question to see a Pornhub-themed utopian society formed by the year 2069." I am dubious. But I'm not in the porn business. So maybe he has a point.

In total, Pornhub Nation is a clever send up of what a pornified utopia might look like and a gentle smack to the face of our joyless bureaucracies of the present. The first room — the "National Gallery” — features West's photos of this X-rated nation's presidents, and they're all porn stars: Asa Akira, Riley Reid, and Abella Danger among them. In the next room, the "Domination Masochistic Vroomvroom," which is lit red with neon and boasts a stage upon which stand mannequins clad in fetish garb, we are greeted with a challenging proposition: What would a sexy Department of Motor Vehicles look like? Whips and paddles are affixed to the walls, and one driver safety sign reminds: "Don't whip your whip or you'll be whipped." Apparently, when the club is open, visitors have been trying to remove the fetish tools from the walls, despite the fact that they're firmly anchored there. After all, this is art, not a sex dungeon.

My favorite part of the show was the ball pit — or the "National Silicon [sic?] Reserve." It was filled with flesh-colored balls that reminded one of breast implants. A sign on the wall cautioned against diving or removing one's pants. West instructed me to remove my shoes. Once in the pit, I found myself sinking into the balls. Momentarily, I lost my balance and wondered if I would drown in the porn pit. After extracting myself, I realized that in my disorientation I had put my shoes on the wrong feet.

The next room — "This is our space program," West said — offered a send up of NASA, and while their new acronym is not suitable for publication here, it's not difficult to guess. Overhead, two astronaut suits copulated in space. Their nearby spaceship was phallic in shape. From there, we went upstairs to the dildo plants room, which West described as a "sanctuary." It connoted the surreal beauty of Matthew Barney's work and the wacky futurism of the Orgasmatron from Woody Allen's 1973 movie, "Sleeper."

The show's conclusion was an homage to money and a sexual redux of the Internal Revenue Service. Large neon dollar signs glowed against one wall. In a far corner, visitors could don virtual reality glasses and throw virtual sex toys at a virtual Harvey Weinstein. Outside, there was a place where minglers could sit amidst more plants blooming sex toys, but there was a problem. "People just like stealing them out of the garden," West shared. In this porn world, you can look, but you can't take it home with you.

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