Don't miss the WSJ's hard-hitting expose of poop advertising: "Ads for Bathroom Products Flush with Potty Humor." (FLUSH. GET IT??)
Toilet cleaner companies used to "scare consumers about the dangers lurking beneath their bottoms," but the power to ass-terrorize waned over time.
One toilet cleaner company decided to target women and created "ads featuring four shirtless, studly crooners gyrating in cages resembling the product’s apparatus and belting out, 'Flush it, baby, flush it.'" Using sex to sell toilet cleaner. Will wonders never cease?
A lady suit in the toilet biz says, "We wanted to make women understand that toilet cleaning, this chore, is not necessarily terrible." Clearly, she's never leaned in to a toilet with a brush in her hand.
Personally, I'm a fan of this campaign:
"Dallas-based Poo-Pourri, which makes air fresheners, took the cheekiness to another level with ads called 'Girls Don’t Poop.' They feature a well-dressed woman sitting on a toilet speaking in a posh British accent about her bowel movements."
Because of course! 30M YouTube views can't be wrong.
Apparently, "Sesame Street" has a puppet that talks about toilet stuff.
And then there's Mr. Toilet and the WTO:
"The World Toilet Organization is a Singapore-based nonprofit that works to improve sanitation conditions world-wide. Founder Jack Sim, who proudly calls himself Mr. Toilet, says toilet-care companies’ new approach is making it easier to talk about sanitation and raise awareness world-wide. 'Toilet humor is the only strategy that works.'"
[WSJ]
