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The Reverse Cowgirl Diaries #5
Welcome to The Reverse Cowgirl Diaries, a behind-the-scenes look at my life as a sex writer and all the weird shit that entails. From my recent sexplorations to my current obsessions, this weekly newsletter takes you into the mind of someone who has seen too many porn movies. In RCD #5: I get obsessed with inmates who are looking for love, you can read the first paragraph of my porn novel-in-progress, and what happened when a guy offered me thousands of dollars to promote a sex-related company. Read this week’s newsletter here.
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Happy Hump Day
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Meet The Artist Turning Blowup Dolls Into Fashion Designs
Image credit: Nicole Daddona
This story was originally published on Forbes.com in July 2020. It has been lightly updated.
Nicole Daddona, who goes by Friday, is 32, lives in Los Angeles, and is, as she puts it, “an artist, comedian, fashion designer, filmmaker, and toy designer” who’s created a popular line of blowup doll fashions. If you’ve ever dreamed of owning a handbag with the face of a vintage blowup doll on it or a coat covered in blowup doll faces, Friday has you covered. Here, Friday, who’s also the editor of FRIDAY Magazine, explains how she got into blowup doll fashion and why her designs are so coveted.
Susannah Breslin: How did you come up with the idea of turning blowup dolls into wearable products you could sell?
Friday: Last year I was living in a retirement community with my dad in Connecticut for a few months. I found a vintage blowup doll at the thrift store and immediately purchased it. I've always been drawn to blowup dolls. I just think they're such a fun part of pop culture. I've always made things out of other things. I used to go to the dump with my dad a lot as a kid and turn little trinkets I'd find into accessories I could wear. When I was in high school, I made a chair out of recycled plastic bags. I like upcycling and turning things into other things a lot. After having Judy—which is the official name of this style of blowup doll—around the house for a few days, I knew that I wanted to keep her with me always and that the best way to do that was to turn her into something wearable. I cut off her face—which sounds terrible, but was oddly cathartic—and assembled a very poorly made prototype of what is now the Blow Me Judy Bag.
Breslin: Where do you source the blowup dolls from?
Friday: At first I was getting them from eBay and thrift stores when I could find them, but after posting the bag as a pre-order for sale and getting a larger and more positive response than I anticipated, I knew eBay's blowup doll supply was going to run dry quickly. I found a manufacturer who makes blowup dolls, and now I source the blowup dolls from them directly.
Breslin: How do you manufacture the blowup doll products?
Friday: At first I was making them myself, but each bag was taking hours to make, and I was getting injured a lot by my sewing machine, so I knew I needed to find some manufacturing help. After a lot of research I was able to find an amazing manufacturer to help with production.
Breslin: Are the items made entirely from blowup doll materials, or do you add other materials?
Friday: The original prototype was, but after wearing it out a few times I realized that the vinyl material of the blowup doll's body wasn't going to be sturdy enough for longtime wear. I like a bag that's sturdy and can fit a lot or a little while also being great for casual or classy events. The Blow Me Judy Bag is all of that and more. When it came time to manufacture the bag on a larger scale, I did a lot of research. It was important to me that the bag, like everything I sell, was made of all vegan materials. I found a great vegan leather material that was the same color as the original blowup doll's hair, and that's what I use for the bag, which is essentially supposed to be the rest of the doll's head.
Breslin: The Blow Me Bag is $89 $150. How did you settle on that price point?
Friday: $69 seemed too obvious. I wanted to pick a price point that would cover my expenses, labor, and time. I run Magic Society completely on my own. I do all the marketing, customer service, shipping, web design, photography, product design—you name it—myself. The price point is on the lower end in the world of designer handbags, which was important to me because the Blow Me Judy Bag is definitely a designer piece, but I wanted the price to be something I'd be willing to pay for a designer bag. I also see it as a piece of collectible art and myself as an artist, so hopefully the value will go up over time. My dream is that one day it will be in a museum between Pedro Friedeberg's hand chair and Warhol's paper dress.
Breslin: Is the Blow Me Judy Bag your bestseller? How many have you sold?
Friday: It sells really well. So far I've released two pre-orders of 100 pieces each. I'm just about to sell out the second pre-order.
Breslin: Why did you choose this model of blowup doll?
Friday: Judy's the one! Out of all the blowup dolls out in the world, she's the most iconic. She has a classic design that's been around for decades, so she has a warm nostalgic feeling about her. I like that she plays it classy with her closed mouth, but we all know what she's really got on her mind.
Breslin: Is working with blowup doll materials easy or challenging?
Friday: It's 1,000% challenging! The mask part of the doll is flexible plastic, which is very thick and difficult to sew, but makes for a sturdy bag. The vinyl the body is made of is difficult to wrangle in the Los Angeles heat, but it's all worth it when I catch Judy's hypnotizing gaze.
Breslin: Your blowup line is amusing, but it's also sort of disturbing. In the product description, you even refer to the Blow Me Judy Bag as a potential "relationship ender." Do you think your blowup products are beautiful? Terrifying? Art?
Friday: I definitely think of it as all of the above. The blowup line is pop art personified. It's high fashion and lowbrow all at the same time. Magic Society's slogan is "Lowbrow High Fashion.” I don't think anything sums that up better than the Blow Me Judy Bag. The good thing is that the blowup line is a great conversation starter. It also makes uptight people uncomfortable, which is always fun. Gotta love scaring Karens.
To quote Delia Deetz, "This is my art and it is dangerous," kind of sums up most of the work I do. From the films I make with my directing partner Adam Shenkman to the clothing I design, I like to make things that dwell in the subconscious, touch on surrealism, and most of all amuse me. I know in a world as big as the one we live in that there are like-minded people out there who will get it and get something positive out of my creations.
Breslin: Have you gotten any interest in carrying the Blow Me Judy Bag yet from, say, Nordstrom?
Friday: Not yet, but hit me up, Nordstrom! I'm ready to take this line all the way to Fashion Week and confuse the masses. London. New York. Paris. Milan. Retailers, drop me a line! Magic Society will cast a spell over you!
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Los Angeles Apparel
It’s Los Angeles Apparel. It’s not American Apparel. Got that? For more of my photos, follow me on Instagram.
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It's Not Nudity, It's Art
I was a little surprised to see that this Saint Laurent video on YouTube entitled “Tan Lines” featured a topless model. Did that mean it was possible to post boobs on YouTube? To find out, I checked out the site’s Nudity & Sexual Content Policy. “The depiction of clothed or unclothed genitals, breasts, or buttocks that are meant for sexual gratification” was not allowed, it informed me. So, the Saint Laurent model’s breasts were allowed because they were being exposed for the purpose of fashion, not sexual gratification? This did not seem to allow for viewer interpretation. In any case, I felt heartened. Maybe the tech giants weren’t so anti-sex, after all. Then I tried to embed the video in this post and saw it was age-restricted. Anyway, it’s pretty sexy.
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ZOË BY PURIENNE
From YouTube: “Saint Laurent Rive Droite, through SL Editions, is pleased to present a new book, featuring Zoë Kravitz photographed by Henrik Purienne.” You can buy a copy of the book for $135 on YSL.com.
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The Boy Who Wore His Heart on His Sleeve
This short story was originally published by A Shaded View on Fashion Fiction in May 2010.
She had been waiting forever, it seemed, for a boy like this one, who wore his heart on his sleeve. Now, here he was, sitting across from her in this dimly lit restaurant, his arm on the table. The exposed, bloody organ was attached to his sleeve with what appeared to be a safety pin. Across the table, he was looking at her expectantly, his head cocked slightly to the left, like a dog listening for a sound only he could hear, the right side of his mouth pulling up slightly, as if he was unsure what she was thinking. Judging by the tangle of threads unraveling around the gaping hole in his blue sweater where his heart should have been, he had carved himself open to retrieve it. On his sleeve, the heart was shaking and shuddering, straining against the pin’s grasp. They had found each other on an online dating site three days previous and met for the first time 17 minutes ago. Now, here he was, looking eager and hopeful, and it was up to her to figure out what was she supposed to do next. She looked at the boy uncertainly and tried to hurry up and decide what she was going to do about this boy and his still-beating heart before the angry waitress returned and demanded to take their order. Is it too late? she said. The boy’s face dropped. Late? he said. Too late to put it back? She nodded her head at the heart. Oh, the boy said, looking down at it. Slowly, the blood was seeping into his napkin. Soon, it would spill off the table and pool on the floor, making a mess. I don’t know, he said. The boy had no idea if he could singlehandedly un-pin his heart, stuff it back into his chest, and darn up the sweater in such a way that no one would ever know that he had stood in his kitchen in the fading light and removed his heart from his chest with a serrated steak knife, all for a woman whom he had yet to meet, a glowing collection of pixels that was her smiling out at him from the computer screen. It was too late to pull his arm off the table and put it in his lap. She would know what he was doing, and he would bleed all over his trousers. From somewhere behind him, he could hear the hard clanging of pots in the kitchen, the frantic barking of the chef, the buzz of other couples in love cooing at one another in the candlelight. Shit, he said, under his breath but loud enough that the girl would hear it. All of a sudden, he decided he had had enough. He reached over with his left hand and unfastened the safety pin holding his heart to his sleeve. Here, he said, taking his heart in his right hand. Standing up slightly, he leaned across the table and deposited the heart on the plate in front of the girl sitting across from him. The girl poked at the heart with her fork. Interesting, she said, sounding like a forensic pathologist. He had no idea what she meant by that, but he knew at that moment that if she would continue saying things like this while stabbing at his heart with the tiny tines of the silver fork in her hand, he could be with her and stay happy forever. In that moment, it seemed anything was possible.
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Estate Sale (Green)
A shot from an estate sale in Encino, CA. Follow me on Instagram for more of my life in L.A. photographs.
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Pink Fishnets
I took this photograph of a porn star on the set of an adult movie in Woodland Hills, CA, in the spring of 2009.
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High & Low
As a longtime fan of fashion designer John Galliano, I really enjoyed this new documentary: “High & Low.” It’s a complicated portrait of a complicated genius. If you’re not familiar with his work, I’d suggest starting here.
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The Convention
I took this photograph near the red carpet at the AVN Awards in Las Vegas, Nevada, in, I believe, 2013.
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Life in LA
Rabbits, Malibu Canyon, and a dress made of books. Follow me on Instagram for more of my photographs.
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Life in Pink
A shot from an estate sale in North Hollywood. Follow me on Instagram for more photos from my life in L.A.
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How HBO’s "The Idol," With A Little Help From Valentino, Rewrote The "Pretty Woman" Playbook
In the third episode of the controversial HBO series “The Idol,” Jocelyn, a pop star played by Lily-Rose Depp, and Tedros, a slimy wannabe Svengali played by Abel “The Weeknd” Tesfaye, head off for a shopping spree at the Valentino boutique on Rodeo Drive in Beverly Hills. After bypassing a gaggle of adoring Jocelyn fans out front, the duo undertake some retail therapy. “You see that young lady over there?” Tedros asks a store employee. “Got anything in this store as beautiful as she is?” Jocelyn tries on a series of Valentino outfits as Tedros eggs her on, threatens to “curb stomp” an employee he believes his ogling his girl, and dismisses one top as “trash.”
Eventually, the pair end up having sex in a dressing room. When Jocelyn exits before Tedros can finish, he finishes himself off alone in the dressing room while holding onto a rack of Valentino clothes. Afterwards, he looks at his soiled hands. Then his gaze turns to the very expensive Valentino red dresses hanging nearby. The camera cuts away, but the implication is clear: he wipes his hands off on the dresses.
Did Valentino sign off on this? I wondered as I watched the scene. After all, Valentino is a venerated luxury fashion brand. Founded in 1959 by Valentino Garavani, its designs have been worn by Jackie Kennedy, Princess Diana, and Oprah Winfrey. Had Valentino cosigned on what appeared to be the bespoiling of its brand—or was this was what product placement looked like in 2023? In search of an answer, I reached out to Valentino for comment. I didn’t get a response back.
For an expert’s take, I sent an email to Stacy Jones, the CEO of Hollywood Branded, a pop culture marketing agency. She didn’t know if there was any brand partnership between Valentino and “The Idol,” but she did offer her take on the provocative Valentino scene, which had generated some debate on Twitter.
“While the scene in the Valentino store was certainly explicit, there isn’t damage to the brand,” Jones opined. “Even the derogatory mentions made by Tedros about some of the styles and the store’s stylist had no lasting negative impact. Tedros is shown to be the not-so-nice character he is, and it was in fact Tedros who came off looking poorly, not Valentino. The growing spotlight on Valentino dressing Lily-Rose's character and having her model their clothing on screen feels like a win regardless. The saying that you can’t pay for media worth that is true. This particular product placement is over delivering on brand awareness big time. There is not a lot of risk in offending older Valentino consumers as they simply won’t be watching the series. They are not the target audience.” These days, Valentino may be more interested in targeting millennials and Gen Z as potential customers. According to Bain & Co.: “These generations are expected to account for as much as 70% of the global luxury market by 2025.”
Not only that, it seemed I had missed the point entirely. As Jones pointed out in her email to me, the Valentino scene from “The Idol” was a redux of a scene from the 1990 film “Pretty Woman,” starring Julia Roberts as Vivian Ward, a Hollywood escort, and Richard Gere as Edward Lewis, a wealthy businessman, right down to the “Do you have anything in this shop as beautiful as she is?” line. “I googled to see where [the boutique shopping scene] in ‘Pretty Woman’ was filmed as I thought it had a high likelihood of being Valentino,” Jones added. “This article states ‘Pretty Woman’ filmed the Rodeo Drive scene specifically at Valentino. There are a lot of similarities in the scenes, just taken up many adult notches with an edgier, modern touch.”
Is “The Idol” “‘torture porn’”? Has it “set back the feminist movement by at least a decade”? Is it “anti-feminist spectacle”? Or is something more complex at work? At least in the case of the Valentino scene, the subtext is resolutely feminist. In “Pretty Woman,” Vivian says: “I want the fairy tale.”; she wants a man to rescue her. In Sam Levinson’s “The Idol,” the fairy tale is over. After all, it’s Jocelyn who denies Tedros his own pleasure, who is the star, and who, we presume, foots the bill for their shopping trip. In this retelling, the woman holds the power, not the man.
On a recent Friday afternoon, I made my way to the Valentino boutique. Since it was late June, the well-heeled shoppers making their way up and down the sidewalks had to share space with groups of tourists. In the Valentino store, I was met by a security guard. A salesperson followed me around as I admired a pair of $1,800 see-through platform pumps that reminded me of the strippers’ shoe brand of choice, Pleaser Shoes, and a red dress that looked like one Jocelyn had worn. On the second floor, the salesperson indicated the dressing room where the racy scene for “The Idol” had been shot, supposedly. I opened the door. No one, much less Tedros, was there.
This article was originally published on Forbes.com.
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"The Idol," Valentino, and Me
As I was watching last week’s episode of “The Idol,” in which the main characters have sex in a Valentino dressing room, I thought: Is this for real? It was a brand partnership involving couture and cum, it seemed. (If you’ve seen the scene, you know what I mean.) I wrote about it for Forbes.com, including a trip to Beverly Hills to eyeball the dressing room of the Valentino boutique where the scene was shot (apparently). Read it.
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Sweatpants Nation
A brilliant cover. The New York Times Magazine. Hard pants are the enemy of good.
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Blow Me
On my Forbes blog, I wrote about a woman who’s turning blowup dolls into fashion designs.
An excerpt:
Breslin: Why did you choose this model of blowup doll?
Friday: Judy's the one! Out of all the blowup dolls out in the world, she's the most iconic. She has a classic design that's been around for decades, so she has a warm nostalgic feeling about her. I like that she plays it classy with her closed mouth, but we all know what she's really got on her mind.
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5 Years Ago
Five years ago, I attended a storytelling conference at Yale University; visited the “China: Through the Looking Glass” exhibit at the Metropolitan Museum of Art; and stayed at The Algonquin Hotel, where I met Matlida, the cat who worked the front desk. I miss those adventures. Hopefully there’ll be more someday soon.
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Saint Lucy
After buying a few necklaces from Cartography, I suggested that they do a Saint Lucy necklace. Saint Lucy is the patron saint of writers, among other things. As it turned out, they made one, which you can buy now. It’s seen here with my Warrior Woman / Joan of Arc necklace, also by Cartography.
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